How about doing an article on the effectiveness of some some of the different advertising mechanisms?
- Google AdWords
- AdMob – worth the price if you have an .99 app?
- Others?

How about doing an article on the effectiveness of some some of the different advertising mechanisms?
- Google AdWords
- AdMob – worth the price if you have an .99 app?
- Others?

Good article Jeff. I think your strongest message here is that the marketing effort should be seen as an integral part of the dev process. Waiting for launch to start getting the word out is simply too late. For our game Card Ninja, I’m seeing the queues for getting reviews on the leading sites stretching out as long as 6 weeks in some cases.
I haven’t seen any evidence to quantify the benefit of pre-launch buzz especially for an unknown brand from a new dev company, but at least getting yourself in the review queue before you launch, seems like an essential component of a marketing strategy.

Good article Jeff. I think your strongest message here is that the marketing effort should be seen as an integral part of the dev process. Waiting for launch to start getting the word out is simply too late. For our game Card Ninja, I’m seeing the queues for getting reviews on the leading sites stretching out as long as 6 weeks in some cases.
I haven’t seen any evidence to quantify the benefit of pre-launch buzz especially for an unknown brand from a new dev company, but at least getting yourself in the review queue before you launch, seems like an essential component of a marketing strategy.

[...] te worden goedgekeurd. Maar de site is natuurlij vooral bedoeld om ontwikkelaars te helpen bij het promoten van hun applicaties en de beslissing of een gratis demoversie zin heeft. Ontwikkelaars kunnen zelf ook artikelen [...]

[...] te worden goedgekeurd. Maar de site is natuurlij vooral bedoeld om ontwikkelaars te helpen bij het promoten van hun applicaties en de beslissing of een gratis demoversie zin heeft. Ontwikkelaars kunnen zelf ook artikelen [...]

Hi Daniel,

Very good ideas for future articles! I will definately take a look at those topics. Thanks.

Jeff

Hi Daniel,

Very good ideas for future articles! I will definately take a look at those topics. Thanks.

Jeff

Hi Jonathan,

Yes, getting solid reviews is clearly part of the marketing strategy for independent developers and coordinating a marketing plan in lockstep with your development plan is crucial to your success! In our marketing course we talk about the review process and how to get good reviews. Thanks for your input.

Jeff

[WORDPRESS HASHCASH] The poster sent us ’0 which is not a hashcash value.

Hi Jonathan,

Yes, getting solid reviews is clearly part of the marketing strategy for independent developers and coordinating a marketing plan in lockstep with your development plan is crucial to your success! In our marketing course we talk about the review process and how to get good reviews. Thanks for your input.

Jeff

[WORDPRESS HASHCASH] The poster sent us ’0 which is not a hashcash value.

Very well thought out article – I feel that iPhone marketing is not very well fleshed out. I am trying to learn more about this topic and I realize that real results oriented data probably does not even exist yet.

At the end of your article you have this, “Creator and Instructor of “Intro to Marketing iPhone Apps” available at http://www.xcelme.com“.

Is this a course or ebook or something? If it was something that was remotely accessible me and my readers (I think) would be interested.

Very well thought out article – I feel that iPhone marketing is not very well fleshed out. I am trying to learn more about this topic and I realize that real results oriented data probably does not even exist yet.

At the end of your article you have this, “Creator and Instructor of “Intro to Marketing iPhone Apps” available at http://www.xcelme.com“.

Is this a course or ebook or something? If it was something that was remotely accessible me and my readers (I think) would be interested.

Another way to learn marketing is to watch others on Twitter.

Here is a quick way to connect with hundreds of iPhone developers:

http://www.exectones.com/bulktwitter/

Matt — take a look here for more info on the course: http://www.xcelme.com/courses.php#6

[...] Introduction to iPhone App Marketing – by Jeff Hughes [...]

Interesting!

I feel like there is a scarcity of good marketing today. Good marketing means which can convert the leads into sales. The only marketing that has moved me in the last couple of years is Search Engine Optimization.

[...] not well done, it will not be received well,” says Jeff Scott, founder and publisher of 148Apps.com. [...]

[...] Introduction to iPhone App Marketing A great “business 101″ article on marketing your next iPhone app. [...]

Is there any plan for marketing 102?

While interesting, this information won't get a noobie far. Some specifics on what to actually DO would be great, and HOW. Eg a comparison of advertising options, specific recommendations.

Most app developers wouldnt know a marketing plan if it hit us in the back of the head! While telling us to do one is great – how? Same applies to Social networking.

“Take a look at using Facebook, MySpace, Twitter and other social media tools to help get the word out about your app.” – How about smart methods of encouraging people to tell their friends about your app. I have held competitions on twitter, giving promo codes to those who retweet.

Couldnt agree more with you on the pricing suggestions. I personally avoid setting prices to $0.99 – it gives the customer the wrong message.

Love to see more on how how how. The what is great too though

Thanks!

Yes, I'm working on some more in depth articles to post that get into more depth. In this article I wanted to do a high level approach discussing some of the basics. I could easily dedicate an entire book to just social networking approaches. Look for some more articles soon.

Jeff

Here is an interesting iPhone app – http://www.dirtymouthapp.com/. The site has a collection of dirty and nice phrases in five different languages and the databank in getting enriched everyday. Currently, it has phrases in English, Italian, French, Russian and Hebrew language. The application also features meaning of the phrases, textually pronunciations of phrases, repeat phrases and pronounce phrases.

This was a very helpful article, as I am currently trying to generate traffic to my website using facebook. I've launched a website that I plan to use as 'home base' for my app. My thought process was to develop the website, generate a following, then get the app developed and published. Sounds like I'm on the right track based on my understanding of your article? I'm in the early stages of the app design, but I think I'm comfortable with who my target audience is and the things that will make my app unique.
I'm headed to Denver in September for the 360idev conference. I really hope to come back home with a ton of info and contacts who'll be able to help me out.

Brilliant intro to how to get started with your iphone app marketing

[...] App Marketing 101: Introduction to iPhone App Marketing – A good overview that touches on four important steps when planning your marketing strategy. [...]

Check out my iPhone apps at http://iPhone.LaRoseWeb.com

Check out my iPhone apps at http://iPhone.LaRoseWeb.com

These truly are great points!
Really having and publicizing that feature of your app that sets it apart from the rest is key.

Of course, there are contract marketing teams available as a resource for developers as well
Feel free to drop me an email for more info in that regard!
geoff@appular.com

Very good i liked valew already added the site to favorites valew per share

[...] 148Apppsの連載 App Marketing101 シリーズは有用なので毎回読むように。いわく、量を出すのが正解とのこと。 App Marketing 101: Introduction to iPhone App Marketing | 148Apps.biz [...]

This is very useful info for sure and of course there's a lot more to it as several people mentioned in comments.

My first App ITGO Interval Trainer GO has been featured in several stores including the US as a Staff Favourite this week. Comparing all the advertising, reviews, press releases etc nothing has compared for impact and sales. I knew I had the best interval trainer in the App store and with Apple's blessing I was able to bring it to a wider audience which resulted in a huge spike in sales. My App is currently number 36 in the Health and Fitness section.

Take home lesson: The best marketing is the kind that gets Apple's attention.

Have a look at our latest game, we hope you will like it ….
http://itunes.apple.com/app/crackshot/id3385456…

[...] App Marketing 101: Introduction to iPhone App Marketing – A good overview that touches on four important steps when planning your marketing strategy. [...]

Part of marketing your app effectively is developing strong measurements. Good post on the top at http://blog.w3i.com/2009/12/04/how-to-measure-application-value-the-application-value-metrix/

The article above was great, out company now has a better understanding of marketing for future apps. Please check out the newest app “Hot N Cold”, we appreciate the interest.
http://appshopper.com/games/hot-n-cold

I love the way this company has explained the process http://www.dotcominfoway.com/mobile-application…

Great article! Before you develop your next app, get feedback on your idea from other iPhone users. Check out App Idea Pro at http://bit.ly/8gDxID#iTunes.

Great post, Jeff. My recent piece focuses on same challenges, but from a brand digital marketer perspective. Click here to read and share – http://bit.ly/bfvhAh

Check out MyIphonicsi http://tinyurl.com/yfbcxse and MyIphonicsii http://tinyurl.com/yfwsdss

Thanks for the post, this will be really helpful!! What is your opinion on Lite versions of games?

If anyone would like to check out my games, take a look on our website: http://www.enividgames.com

Thanks for the article Jeff! I am trying to research the best way to market my new app. I just released my new app “Map My Contacts” that shows all of your contacts pinpointed on a map. http://itunes.com/apps/mapcontacts

Thanks Jeff, I enjoyed the article. You provided some effective marketing guidelines for iPhone App developers. Our team just released a GPS-based social networking app called “Toodalu”. It's available for free on the iTunes store. If you get a chance to check it out and have any advice, please don't hesitate to shoot me an email.

Thanks!
Chris

i have an idea for a n app,how can i sell my idea and/or make money from my idea

Ideas are worthless. It's blood, sweat, and tears that makes a product that people will pay you for.

Thanks for the insight. We're rolling out an App for A Day's Outing in the coming months, and I appreciate your understanding of the market.

Thanks for the good marketing info.

I would recommend this great promotion services: http://www.gtekna.com.

Great article. We hit Number 1 in the UAE recently, and that's our niche-focus market. We found that if your app can cater to the demand and actually comes off as a solution to a relative problem, then people would love to pay you a reasonable price.

When it comes to marketing, you MUST have an app demo website. The best advice is to get WordPress to market it. Here’s a free premium iPhone wordpress theme you can use for your iPhone app:

http://www.rawapps.com/20743/wordpress-theme-fo…

Checkout Animated Glow doodle application( doodlegames.blogspot.com.)
http://itunes.apple.com/ca/app/animated-glow-do…
Highlights
- Animated glow and flame effects
- Create your own RGB color
- 100s of predefined colors
- Use you own background
- email, save option

Great article! You mention the importance of zeroing in on your target audience. I would take it one step further and say you must learn to think like your customer to sell more iPhone apps. Check it out:

http://www.marketingyourapp.com/2010/05/change-…

I believe the strongest plan for marketing your iPhone app is boasting the positive reviews, and really positioning your app as adding value to the minimal price paid for it. Word-of-Mouth is the best way to attract new potential customers. But the marketing aspect is how you get people to notice it in the first place.
~ http://www.venevi.com

Want to Advertisers Your iPhone App FREE?

Join: http://crum.bs/l/iPhoneApps

Very helpful information Jeff. Thank you for this.

40+ most personalized predictions & remedies using Vedic Science of Astrology year by year upto 2040: http://itunes.apple.com/us/app/astroswami-max/id393767849?mt=8

We recently published our earworms range of language learning apps. The audio-book versions are iTunes’ best selling language product, but the question is, how can we generate similar success with our apps. Your article is certainly helpful Jeff – and most appreciated.

Best Regards – Andrew Lodge (earworms MD)

Thanks Jeff, by now there are more than 300,000 apps – as an iPhone app developer myself one of our app ranked in Top 5 for weeks and after spending 4 months of working hard and spending lot on marketing ended up getting hit by 70% piracy. I would highly recommend any app owner to implement anti piracy within their product – it is a lesson learnt the hard way.

Having a website for your app is another essential thing for marketing your app. Check out this wordpress theme that allows you to get a stunning site up for your app in minutes: http://appifywp.com

Great article. Marketing is indeed becoming increasingly important and even vital sometimes for the success of an app. Hope to see more of your insights.

How would an app developer implement an anti piracy with our product?

Thanks Jeff for the great article. Check out this site that has all the information you need to create your own apps. http://www.iphoneappprogramming.net

Rather actually! The audio-book versions are iTunes’ best selling language product, but
the question is, how can we generate similar success with our apps. Your
article is certainly helpful Jeff – and most appreciated.

Sporting goods firm Nike and  computer company Apple, two of the world’s best-known brands, have decided to  join forces and make equipment for runners.
  The firms will release a system that links Nike running Dunk SB Mid Men Black/Khaki shoes to Apple’s  iPod nana digital music players.
  As well as Nike Air Max 24-7 Men Black/White listening to  music, users would be able to see how far and how fast they have run, and the  amount of calories they have burnt.
  Analysts questioned whether it would appeal to Nike’s core youth market.
  "Is it going to move the needle in terms of them selling more Dunk SB Mid Men White/Black/Red footwear? Probably  not," said John Stanley, an analyst at Susquehanna Financial Group.
  Nike also launched a range of clothing designed Nike Air Shox TL3 Men Black/Silver specifically for iPods.
  Comfortable fit?
  An earlier attempt by Dunk SB  Low Women Cherry Nike to link up with an electronics producer – Philips of  the Netherlands  - was not a success.
  Apple came to Nike after it separated from Philips, the sports firm’s  chief executive Mark Parker said.
  Nike Nike Air Shox TL3 Women White/Skyblue/Black and Apple said they were a better fit.
  "We know that these two brands work really well together,"  said Trevor Edwards, Nike’s vice president of global brand management.
  "We share the same types of Dunk SB High Shoes Men Grey/Blue consumers," he explained.
  Nike’s Air+ Zoom Moiré shoe will be the first to incorporate the Nike  iPod Sports Kit.
  The kit, which is expected to sell for about $29 (￡15) and is due  for release Dunk SB High Shoes Men Black/Purple/Blue in the next two months, will include a  small transmitter that fits inside the running shoe and a receiver that will  attach to the iPod.
  Users could then either view information on the iPod’s screen Air Shox OZ Men White/Red or have it delivered audibly through  their headphones.
  Once the run was finished, the data could be uploaded to an online Nike Air Shox R3 Women White/Yellow diary at http://www.nikeplus.com.

http://www.appmadness.net is having an app tournament.  You can enter your apps there to get exposure.  If your app wins then it gets put on it’s wall of fame.  The August 2011 tournament is free to enter.

http://www.innovatty.com/twitter/IDRTG/index.php IDRTG is the largest Twitter group for indie developers. Members promote each other to get the maximum exposure on Twitter. New members are joining everyday.

Great tips, but I’d think that app marketing, especially going forward, is also going to require both offline marketing and more traditional forms of internet and social media marketing.  The market is quickly becoming saturated, so it’s getting harder to differentiate one’s app.

Anna had her signature dark sunglasses on the Polo Outlet Online entire time. Ralph Lauren came out at the end and greeted his family and walked down the entire runway, shaking hands with people. 

Really great article, most people seem to forget that people need to know about their app in order to download it.

I think this is the crash course for those who need to remember the basics. This covers everything they will teach you in a marketing class at the College, in a nutshell. Not to mention the realization of current trends in the apple market.

I do think many people get excited and go face first thinking this game is easy. But in reality the reason it is easy for some is cause they know what they are doing and had a game plan. Even great ideas will get shunned down by the fact that you suck at marketing and don’t have a website or a good looking page on iTunes.

I have hand fulls of ideas, but working on the market strategy on them is actually more harder than the actual creation. But this page did give me some good info about pre-market buzz, I hadn’t thought of getting someone else to review it! Now i got several places to submit my app to, to see if they like it!

I think this is the crash course for those who need to remember the basics. This covers everything they will teach you in a marketing class at the College, in a nutshell. Not to mention the realization of current trends in the apple market.

I do think many people get excited and go face first thinking this game is easy. But in reality the reason it is easy for some is cause they know what they are doing and had a game plan. Even great ideas will get shunned down by the fact that you suck at marketing and don’t have a website or a good looking page on iTunes.

I have hand fulls of ideas, but working on the market strategy on them is actually more harder than the actual creation. But this page did give me some good info about pre-market buzz, I hadn’t thought of getting someone else to review it! Now i got several places to submit my app to, to see if they like it!

Every steps is clearly mentioned, most of the app users hunts for free usage. But when the price blows in their eyes, they will suddenly exit. So in my opinion giving free trail version will satisfy the users and customers of iPhone App. This technique will be helpful for iPhone App marketing. Anyhow jeff, thanks for the nice share.

Thanks for your comments! I’m amazed that I still get comments on this article since it was posted so long ago…

Thanks for your comments. I’m amazed that I still get comments on this article since it was posted so long ago.

Above the IPhone Marking review is very helpful to me.Every one like to purchase IPhone mobiles.its quality is good.

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When will exit next iPhone?

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