Medialets Deploys First Interactive Video Ad on NPR News App
Published 1/14/10 by Jeff ScottNew ad techniques are being deployed to better interact with the iPhone user.
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What’s The Value of Contract iPhone App Development?
Published 9/02/09 by Brian AkakaDevelopment on a contract basis is a niche of the application market that isn’t frequently examined and, not only presents great opportunities, but is a process that goes well beyond the steno pad.
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App Store Changes Adds Keywords, Restricts Name Changes, Search May Ignore Description
Published 7/29/09 by Jeff ScottApple has made some small changes to iTunes Connect with big implications for developers. The changes add keywords to each app but also restricts metadata changes that can be made between submissions.
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$4.99 the New Premium App Price Point?
Published 7/22/09 by Jeff ScottBefore the app store launched, no one knew what price point would gain traction as the main price point for premium apps. Pretty quickly that price point settled at $9.99 with the announcement that Super Monkey Ball would launch at $9.99 and many other apps following suit.
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App Marketing 101: Pricing your iPhone App – Art and Science
Published 7/13/09 by Jeff HughesiPhone app developers would do well to carefully examine all aspects of pricing as it pertains to their product, make careful pricing decisions, monitor and measure sales results, and make adjustments as needed to maximize their revenue. You can maximize sales results for your app through better marketing and marketing includes spending some time on the challenging area of pricing.
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Scoreloop Introduces Scoreloop Community
Published 7/09/09 by Tom Hesserem>San Francisco, CA & Munich, Germany – Scoreloop, the leading mobile social gaming platform, today (July 9th, 2009) announces Scoreloop Community for game developers and publishers. Scoreloop Community encompasses both a community web presence and a community application for the Apple App Store (in submission) that are both fully integrated with the Scoreloop platform. [...]
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Flurry Launch Channel Partner Program
Published 6/25/09 by Jeff ScottFlurry, a provider of mobile analytics for applications, today announced their Channel Partner program.
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ngmoco Bring in Sega President, Simon Jeffery, Launch Their Platform
Published 6/15/09 by Jeff ScottNgmoco initially announced that they would be opening up their backend community gaming platform to third party developers at the GDC earlier this year. They have now made that a little more official and announced the name and a few more details. In addition, they have announced the hire of their Chief Publishing Office, Simon Jeffery who is currently the president and COO of Sega of America.
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Insights From the Latest Flurry Industry Pulse
Published 5/28/09 by Jeff ScottIn the Flurry Industry Pulse this month, they highlight a couple of strange anomalies in sales in the app store. Now that you know, why not use them to your advantage to help drive sales?
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Next 360iDev Announced for Denver Sept 27-30, 2009
Published 5/22/09 by Jeff ScottRegistration for the next 360iDev conference, this time in Denver, are now open.
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Welcome to Your New .biz
Published 5/18/09 by Jeff ScottOur goal on this site is to cover everything related to development, marketing, public relations, finance, and customer support side of iPhone Applications. Essentially business development info for people involved in the app business.
Read More »Older Posts
- App Marketing 101: Introduction to iPhone App Marketing
- MajicRank 1.3 Released – Adds Historical Graph
- Using App Store URLs Online
- App Sales Data Between Demo and Paid Versions Compared
- iPhone OS 3.0 Compatibility Now Required For App Approval
- Latest Industry Pulse Report from Flurry
- SGN Launch Inter-Application Promotion System
