PlayHaven and GameSalad are partnering together to try and help budding game developers who create games through the code-free game creation software make more money. GameSalad are known for their suite of tools to help create games for iOS, Android, and HTML5, and PlayHaven are known for their “lifetime value maximization” tools.

What this partnership is designed to help GameSalad developers maximize their potential revenue. What PlayHaven provides are services to help get the word out about in-app items and cross-promotion of games across other PlayHaven titles. For example, with this new partnership, GameSalad games can start appearing as pop ups in other PlayHaven apps, to help get the word out about titles that users may not have known about. Special sales and promotions on in-app purchases can be promoted in order to help drive sales of items. Rewards for frequent players can be provided, users can opt to have information collected so developers can reach out to them, and use analytics to find out how their players are using the game.

Interestingly, early tests of PlayHaven in GameSalad games were reportedly bringing in eCPMs of over 8 times what competing services. While the program maay not succeed to that degree on a larger scale, it could prove to be a significant boon for GameSalad and its users.

GameSalad has been readying their service for the rise of free to play gaming in the past year by adding in-app purchases for developers, and now they have a powerful new method for making money off of their apps, and one that can help increase exposure to their games as well thanks to the potential for cross-promotion. Having these kinds of high-profile tools could help increase the profile of GameSalad games and their creators, and give them a fair fight against the big players in mobile and free to play.

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