Category archive for Marketing 
AppStori is Kickstarter Just for Apps
Published 5/02/12 by Kevin StoutAppStori is a crowd funding site just for mobile app development.
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Low App Downloads in March, Cost Per Loyal Users Steady
Published 4/30/12 by Kevin StoutFiksu reports March app downloads slowed after January and March.
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Appsfire to Host the App Star Awards for Its 3rd Edition
Published 4/25/12 by Kevin StoutAppsfire is awarding a promising unpublished app a free ad campaign and new iPad.
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Apple Increases Revenue Share to a Higher 70% Across iAd Apps
Published 4/16/12 by Kevin StoutBefore April 1st, developers earned 60% of the iAd revenue they generated within iAd-supported apps. Now developers will receive 70% of iAd revenues, according to Apple’s Developer Center. Developers will now receive this higher percentage for both app download and iAd revenues. This is likely to be a rather large boost in income for developers [...]
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Tips and Strategies to Combat Rising User Acquisition Costs
Published 4/06/12 by Kevin StoutGetting recognition and acquiring new users for mobile apps has gotten harder and harder as the app ecosystem has grown. This week, at the VentureBeat Mobile Summit 2012, strategy was discussed about the rising cost of user acquisition by three people close to the issue: Gabriel Leydon, chief executive of Machine Zone (free MMO developer [...]
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Fiksu Reports App Downloads Down, Cost Per Loyal Customer Up
Published 4/02/12 by Kevin StoutFiksu reports February downloads are down after an all-time high in January.
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What Does Millenial Media’s Report on Mobile Advertising Tell Us About the Mobile Industry as a Whole?
Published 3/20/12 by Carter DotsonMillennial Media’s latest report on mobile advertising reveals a lot of interesting developments in the mobile industry as a whole.
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Track Your Website Data in Real Time with Woopra
Published 3/20/12 by Brad HilderbrandTrack web analytics on the go with Woopra
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Flurry Launches AppSpot
Published 3/15/12 by Brad HilderbrandFlurry’s new service wants to help you more effectively manage your advertising.
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New Report Finds that Indie Games are Tops on iOS
Published 3/08/12 by Brad HilderbrandA new report suggests that indie games, not major retail releases, drive the bulk of app activity.
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Burstly Acquires TestFlight, Launches TestFlight Live
Published 3/08/12 by Brad HilderbrandIn a bit of surprising news we’ve just found out that Burstly acquired TestFlight sometime in Q4 of last year and the two have quietly been working on a brand-new project, TestFlight Live. The new service goes above and beyond anything we’ve seen before, offering developers in-depth info regarding engagement, revenue, stability, and more. It’s [...]
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GameSpy Surpasses 600 Games In Development on Its Platform
Published 3/02/12 by Brad HilderbrandGameSpy touts 600 new games by over a thousand developers on its Open platform.
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App Downloads Up in January While Marketing Costs Were Down
Published 2/29/12 by Brad HilderbrandA new report suggests companies should ignore the desire to spend marketing bucks during the holidays and instead save them for January.
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Twilio Brings VoIP to Any iOS App
Published 2/24/12 by Brad HilderbrandNew Twilio Client allows developers to build VoIP into any app.
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In-App Purchases Likely to Overtake Paid Downloads
Published 2/23/12 by Brad HilderbrandFor the first time ever in-app purchases are set to overtake paid downloads, but is the trend here to stay?
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Download Bots are the App Industry’s Dirty Little Secret
Published 2/17/12 by Brad HilderbrandA shameful tactic is running rampant in the mobile community.
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iAd Pricing Tumbles Again
Published 2/17/12 by Brad HilderbrandApple has announced a major reduction in iAd pricing, now agreeing to start campaigns at $100,000 rather than the previous threshold of $500,000. Ad Age is also reporting that Apple will up the revenue split to 70 percent for developers, rather than the previous 60 percent. Finally, advertisers will no longer have to pay Apple’s [...]
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iOS Apps Facing Backlash for Swiping Data
Published 2/17/12 by Brad HilderbrandRecent reports suggest that many popular apps are not only scanning users contact lists, but also uploading and storing personal data indefinitely.
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Tablet and Smartphone Sales Expected to Reach 1.2 Billion in Three Years
Published 2/15/12 by Brad HilderbrandProjections show the total smartphone and tablet market easily eclipsing the 1 billion mark in only three years.
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Flurry Report Suggests Major App Usage During Super Bowl
Published 2/10/12 by Brad HilderbrandA new report from Flurry demonstrates how disruptive smartphones are to live television by measuring app usage during the Super Bowl.
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