Category archive for Marketing 
Download Bots are the App Industry’s Dirty Little Secret
Published 2/17/12 by Brad HilderbrandA shameful tactic is running rampant in the mobile community.
Read More »
iAd Pricing Tumbles Again
Published 2/17/12 by Brad HilderbrandApple has announced a major reduction in iAd pricing, now agreeing to start campaigns at $100,000 rather than the previous threshold of $500,000. Ad Age is also reporting that Apple will up the revenue split to 70 percent for developers, rather than the previous 60 percent. Finally, advertisers will no longer have to pay Apple’s [...]
Read More »
iOS Apps Facing Backlash for Swiping Data
Published 2/17/12 by Brad HilderbrandRecent reports suggest that many popular apps are not only scanning users contact lists, but also uploading and storing personal data indefinitely.
Read More »
Tablet and Smartphone Sales Expected to Reach 1.2 Billion in Three Years
Published 2/15/12 by Brad HilderbrandProjections show the total smartphone and tablet market easily eclipsing the 1 billion mark in only three years.
Read More »
Flurry Report Suggests Major App Usage During Super Bowl
Published 2/10/12 by Brad HilderbrandA new report from Flurry demonstrates how disruptive smartphones are to live television by measuring app usage during the Super Bowl.
Read More »Making the First Shot Count when Marketing Your App – A True David and Goliath Tale
Published 2/06/12 by Rob LeFebvreA marketing case study from John Casey of Fresh Fluff marketing.
Read More »
Holiday App Rush Increased App Downloads and Costs
Published 1/31/12 by Rob LeFebvreFiksu, Inc. released their latest report today on the mobile app economy, and found all time highs for marketing costs as well as iOS downloads in December. They attribute this data to advertising bidding wars to lock in top rankings before the App Store froze during the 3 day holiday. “For so many app brands, [...]
Read More »
Are App Store Sales All That Effective at Bringing in More Revenue?
Published 1/30/12 by Carter DotsonSales on the App Store appear to be risky propositions, but ones that pay off well when they pan out, according to a new Distimo report.
Read More »
2011 Best App Ever Awards Launch – iOS and Android Apps Included
Published 12/08/11 by Jeff ScottThe 2011 Best App Ever Awards have launched. It’s time to nominate your favorite apps and games of 2011.
Read More »
Chomp Search Ads Announced – Cost Per Click Sponsored Listings in Chomp Search App
Published 9/27/11 by Jeff ScottChomp today announced a new advertising platform to enable app developers to sponsor search results in the Chomp app search, similar to the way Google sponsored search listings are done.
Read More »
Fiksu Announces Two New App Marketing Indexes
Published 7/28/11 by Rob LeFebvreMore indexing to help make data=based decisions when marketing apps.
Read More »
