Category archive for Marketing 
Thursday is a Big Release Day but a Lousy Marketing Day, According to Chartboost
Published 11/15/12 by Carter DotsonThose looking to market their apps shouldn’t love Thursday, as it’s the worst day in the week for advertising, despite it being the biggest release day of the week.
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Tapjoy Introduces Improved Featured Ads and Daily Rewards In SDK Version 9.0
Published 11/07/12 by Carter DotsonTapjoy is bringing improved featured ads, videos, and a new daily rewards feature to their advertising service.
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The iPhone 5 Caused a Spike in Downloads After a Mild Depression, and User Acquisition Costs Decreased
Published 11/05/12 by Carter DotsonThe iPhone 5 has had a major impact on download numbers and the cost to acquire loyal users for marketers.
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W3i Thinks Android Monetization is Catching Up with iOS, and It’s Using Temple Run to Show How It’s Being Done
Published 11/05/12 by Carter DotsonW3i sees Android monetization as improving over time, and they think their deal with Imangi Studios to improve Temple Run’s monetization will show how it is getting better.
Read More »Link: No one cares about your app and it won’t be a hit, reckons Lucky Frame’s Yann Seznec
Published 10/04/12 by Jeff ScottYann Seznec is the founder and director of Lucky Frame, a three-man studio based in Edinburgh, Scotland. Lucky Frame’s latest game is Bad Hotel, which hit the App Store in August 2012. Releasing an app is actually rather relaxing, because no one cares. Your app is one of 700,000 on the market. Even reaching the [...]
source: Pocket Gamer.biz
Tips for Effective Social Media App Marketing From Supercool Creative
Published 9/21/12 by Carter DotsonCheck out these helpful social media tips for developers from a promoter.
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Fiksu Reveals Why the iPhone 5 Launch Could be a Boon for Those Marketing Apps
Published 9/11/12 by Carter DotsonFiksu has released an infographic showing how the iPhone 5 could benefit those promoting their apps.
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Fiksu Indexes Show Free iPhone App Downloads Are Decreasing While Acquisition Costs Increase
Published 8/31/12 by Carter DotsonFiksu’s latest Indexes show that while downloads of the top 200 free apps are decreasing, it’s getting more expensive to acquire loyal users.
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W3i Releases Report Showing Just How Much More Expensive User Acquisition is Getting
Published 8/02/12 by Carter DotsonW3i has released a study that reveals just how expensive it is getting to acquire new users in 2012.
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6waves’ WaveX to Bring Traffic Exchange Program to Game Developers
Published 7/26/12 by Carter DotsonPublisher 6waves has launched WaveX, a traffic exchange program for mobile developers.
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Kiip Raises Funds to Further Its Goal of Providing Incentivized Game Achievements
Published 7/20/12 by Carter DotsonKiip has raised a round of series B funding to help further their goals of providing incentivized achievements in iOS and Android games.
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Opinion: Why You’re Charging Too Much for Your App
Published 7/09/12 by Matthew PalmerApple has already paid out $4 billion to app creators who have combined a smart app with good marketing. But, too often, sticker shock leads customers to ignore otherwise helpful apps.
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App Promoters That Run Afoul of Apple Policies Are Still Running Amok, Getting Developers and Apps Removed
Published 7/05/12 by Carter DotsonApp promoters may promise ways to get in to the top charts, but may come at a high cost for developers.
Read More »Twitter’s Making More Money Off of Mobile Than on the Desktop; What Does This Mean for Third-Party Twitter Apps?
Published 7/02/12 by Carter DotsonTwitter has succeeded on mobile, but it might not be a good thing for those who work with the Twitter API.
Read More »GameSalad Creators to Get Access to PlayHaven Tools to Help Promote Their Games
Published 6/27/12 by Carter DotsonGameSalad users are going to get access to powerful tools to help make more money off of their apps with PlayHaven’s suite of tools.
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Outline Developer Posts a How-To for App Promo Videos
Published 6/14/12 by Kevin StoutOutline developer, Aqrate Software, posted a how-to on their blog about making an app promo video.
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Fiksu Reports Dropping App Downloads, Rising Cost Per Loyal User
Published 5/30/12 by Kevin StoutFiksu reports app downloads dropping and the cost per loyal user increasing from last month.
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33% of Children 0-8 Have Used Tablets/Smartphones
Published 5/23/12 by Kevin StoutAn infographic from Schools.com reports a high percentage of tablet use among children.
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AppStori is Kickstarter Just for Apps
Published 5/02/12 by Kevin StoutAppStori is a crowd funding site just for mobile app development.
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Low App Downloads in March, Cost Per Loyal Users Steady
Published 4/30/12 by Kevin StoutFiksu reports March app downloads slowed after January and March.
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