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Report: Free-to-Play Developers Need to Go Big or Go Home

Published 12/05/12 by Carter Dotson

W3i’s newest report indicates that microtransactions are not only bringing less revenue than big transactions, but that they’re also happening less frequently than $9.99 and higher transactions.

Heyzap Launches Their New Cross-Platform Leaderboards Service to Connect iOS and Android Games

Published 12/05/12 by Carter Dotson

Can Heyzap jump into OpenFeint’s shoes as the leading cross-platform multiplayer solution?

MirrorLink Will Open Up to Developers to Help Create More Car-Friendly Apps

Published 11/15/12 by Carter Dotson

MirrorLink is going to bring developers the opportunity to create applications designed for in-car use starting in 2013.

Thursday is a Big Release Day but a Lousy Marketing Day, According to Chartboost

Published 11/15/12 by Carter Dotson

Those looking to market their apps shouldn’t love Thursday, as it’s the worst day in the week for advertising, despite it being the biggest release day of the week.

Tapjoy Introduces Improved Featured Ads and Daily Rewards In SDK Version 9.0

Published 11/07/12 by Carter Dotson

Tapjoy is bringing improved featured ads, videos, and a new daily rewards feature to their advertising service.

The iPhone 5 Caused a Spike in Downloads After a Mild Depression, and User Acquisition Costs Decreased

Published 11/05/12 by Carter Dotson

The iPhone 5 has had a major impact on download numbers and the cost to acquire loyal users for marketers.

W3i Thinks Android Monetization is Catching Up with iOS, and It’s Using Temple Run to Show How It’s Being Done

Published 11/05/12 by Carter Dotson

W3i sees Android monetization as improving over time, and they think their deal with Imangi Studios to improve Temple Run’s monetization will show how it is getting better.

Distimo Reveals Why China, Japan, and Korea Are Key Localization Targets

Published 10/10/12 by Carter Dotson

While English remains the biggest language in terms of app revenue around the world, the eastern world is starting to show that localization is key to success in these markets.

GREE Wants to Boost Indie Game Developers

Published 10/08/12 by Jeff Scott

Just announced GREE Loves Indies program has been designed to provide selected developers access to GREE’s network of resources, expertise, and promotion.

Link: No one cares about your app and it won’t be a hit, reckons Lucky Frame’s Yann Seznec

Published 10/04/12 by Jeff Scott

Yann Seznec is the founder and director of Lucky Frame, a three-man studio based in Edinburgh, Scotland. Lucky Frame’s latest game is Bad Hotel, which hit the App Store in August 2012. Releasing an app is actually rather relaxing, because no one cares. Your app is one of 700,000 on the market. Even reaching the [...]

source: Pocket Gamer.biz

Link: 148Apps.biz Joins the Steel Media Family of Sites

Published 10/02/12 by Jeff Scott

We are very excited to announce that 148Apps and our network of sites have been acquired by our friends at Steel Media! 148Apps joins the amazing network of app related sites.

source: 148Apps

Tips for Effective Social Media App Marketing From Supercool Creative

Published 9/21/12 by Carter Dotson

Check out these helpful social media tips for developers from a promoter.

Three Simple Steps For a Better Mobile App using User Story, Flowchart & Wireframes

Published 9/12/12 by Prince Arora

You just came up with a great idea for a mobile app or you are working on a new feature to add in your existing app. You have laid out all the screens, primary & secondary actions, and interaction flow in your head and you get down to write the code. Great! However, this scenario [...]

Fiksu Reveals Why the iPhone 5 Launch Could be a Boon for Those Marketing Apps

Published 9/11/12 by Carter Dotson

Fiksu has released an infographic showing how the iPhone 5 could benefit those promoting their apps.

Fiksu Indexes Show Free iPhone App Downloads Are Decreasing While Acquisition Costs Increase

Published 8/31/12 by Carter Dotson

Fiksu’s latest Indexes show that while downloads of the top 200 free apps are decreasing, it’s getting more expensive to acquire loyal users.

Chartboost Launches Kiosks, Allowing Independent Developers to Make Money Promoting the Big Guys’ Games

Published 8/28/12 by Carter Dotson

Chartboost has launched its new Kiosks feature, which allows members of the ad-trading service to negotiate lucrative advertising deals with some of the behemoths of mobile gaming.

Apsalar Reveals That Users Who Primarily Download Free Apps Are More Likely to Spend Money on In-App Purchases

Published 8/21/12 by Carter Dotson

Analytics firm Apsalar has released some interesting information on the downloading habits of users who spend money on in-app purchases.

GameAdTrading Integrates With Unity to Deliver Ads to Many Platforms

Published 8/13/12 by Carter Dotson

German studio elblabs is launching a new ad network, GameAdTrading. What elblabs is claiming that their network can do better than other networks is simple: adaptability to many different platforms. This adaptability is largely because GameAdTrading is currently available as a plugin for Unity, the engine that’s primarily designed for 3D games, but often finds [...]

Flurry Reports on the Increasing Spread of App Revenue and the Rise of the App Developer Middle Class

Published 8/06/12 by Carter Dotson

Mobile analytics firm Flurry has released data showing that apps outside the top ranks of mobile app stores are making more money than ever, leading to a rise of “middle-class” app developers.

W3i Releases Report Showing Just How Much More Expensive User Acquisition is Getting

Published 8/02/12 by Carter Dotson

W3i has released a study that reveals just how expensive it is getting to acquire new users in 2012.

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