148Apps.biz| Archive for All Posts

Category archive for All Posts

Medialets Deploys First Interactive Video Ad on NPR News App

Published 1/14/10 by Jeff Scott

New ad techniques are being deployed to better interact with the iPhone user.

What’s The Value of Contract iPhone App Development?

Published 9/02/09 by Brian Akaka

Development on a contract basis is a niche of the application market that isn’t frequently examined and, not only presents great opportunities, but is a process that goes well beyond the steno pad.

App Store Changes Adds Keywords, Restricts Name Changes, Search May Ignore Description

Published 7/29/09 by Jeff Scott

Apple has made some small changes to iTunes Connect with big implications for developers. The changes add keywords to each app but also restricts metadata changes that can be made between submissions.

$4.99 the New Premium App Price Point?

Published 7/22/09 by Jeff Scott

Before the app store launched, no one knew what price point would gain traction as the main price point for premium apps. Pretty quickly that price point settled at $9.99 with the announcement that Super Monkey Ball would launch at $9.99 and many other apps following suit.

App Marketing 101: Pricing your iPhone App – Art and Science

Published 7/13/09 by Jeff Hughes

iPhone app developers would do well to carefully examine all aspects of pricing as it pertains to their product, make careful pricing decisions, monitor and measure sales results, and make adjustments as needed to maximize their revenue. You can maximize sales results for your app through better marketing and marketing includes spending some time on the challenging area of pricing.

Scoreloop Introduces Scoreloop Community

Published 7/09/09 by Tom Hesser

em>San Francisco, CA & Munich, Germany – Scoreloop, the leading mobile social gaming platform, today (July 9th, 2009) announces Scoreloop Community for game developers and publishers. Scoreloop Community encompasses both a community web presence and a community application for the Apple App Store (in submission) that are both fully integrated with the Scoreloop platform. [...]

Flurry Launch Channel Partner Program

Published 6/25/09 by Jeff Scott

Flurry, a provider of mobile analytics for applications, today announced their Channel Partner program.

ngmoco Bring in Sega President, Simon Jeffery, Launch Their Platform

Published 6/15/09 by Jeff Scott

Ngmoco initially announced that they would be opening up their backend community gaming platform to third party developers at the GDC earlier this year. They have now made that a little more official and announced the name and a few more details. In addition, they have announced the hire of their Chief Publishing Office, Simon Jeffery who is currently the president and COO of Sega of America.

Insights From the Latest Flurry Industry Pulse

Published 5/28/09 by Jeff Scott

In the Flurry Industry Pulse this month, they highlight a couple of strange anomalies in sales in the app store. Now that you know, why not use them to your advantage to help drive sales?

Next 360iDev Announced for Denver Sept 27-30, 2009

Published 5/22/09 by Jeff Scott

Registration for the next 360iDev conference, this time in Denver, are now open.

Welcome to Your New .biz

Published 5/18/09 by Jeff Scott

Our goal on this site is to cover everything related to development, marketing, public relations, finance, and customer support side of iPhone Applications. Essentially business development info for people involved in the app business.

App Marketing 101: Introduction to iPhone App Marketing

Published 5/18/09 by Jeff Hughes

Beyond just posting your app on Apple’s Appstore you may be wondering what else is needed to successfully sell your app? In short, lots! With 40,000+ apps now being hosted on Apple’s AppStore, the days of simply tossing your app on Apple’s site and hoping to gain fame and fortune are in decline.

MajicRank 1.3 Released – Adds Historical Graph

Published 5/15/09 by Jeff Scott

Majic Rank 1.3 adds historical graphing to this fantastic, free, application to track your apps position in any of the top 100 lists.

Using App Store URLs Online

Published 5/14/09 by Mark Johnson

To get the word out about your app you need lots of promotional content out there in app review sites, Twitter streams, blogs, emails, etc, and of course you’ll include links to your app in the app store. You have choices…

App Sales Data Between Demo and Paid Versions Compared

Published 5/14/09 by Jeff Scott

We take a look at the release of Chopper Lite and how it impacted the sales of Chopper. Chopper had already been out over 7 months, can a demo version help the sales?

iPhone OS 3.0 Compatibility Now Required For App Approval

Published 5/07/09 by Jeff Scott

Apple today sent out a message to registered iPhone developers that all apps submitted to the App Store should be compatible with the 3.0 version of the iPhone OS. Starting today, applications that are not compatible with 3.0 will not be approved.

Latest Industry Pulse Report from Flurry

Published 5/07/09 by Jeff Scott

Flurry has started releasing a monthly industry report highlighting various trends they are seeing from a small subset of the data they are collecting in their analytics platform. The data is collected from 100 applications covering 14 million users on 4 platforms, Apple (iPhone and iPod Touch), Blackberry, JavaME, and Android.
The first interesting thing [...]

SGN Launch Inter-Application Promotion System

Published 5/03/09 by Jeff Scott

SGN last week announced their foray into the now crowded arena of multi-company community gaming systems. While this initial release only includes promotion for apps between companies, Jeff Weiser who heads up their cross promotion platform admits they have reason to investigate expanding their third party offerings.