Apsalar Analytics Target Individual Users in Apps
A mobile analytics company, Apsalar, has launched a technology called “Advanced User Segments” that allows developers to make their app function in ways that adjust to the past behavior of individual users.
Developers can use this new function in various ways. The can send targeted ads to users based on behavior, discount purchases that users may be interested in, or make location-based suggestions.
While Apsalar competes with other analytics technologies like Flurry, they believe they offer more advanced analytics than their competitors currently offer. For example, they have something called cohort segmentation where developers can see how long users used an app or used it on a regular basis based on the time at which users first downloaded the app.
And even though Apple is starting blanket rejections of apps accessing the UDID of user’s devices, their solution will work anyway because they’ve created their own ID scheme for their technology.
