iPhone development news and information for the community, by the community

App Store Metrics

We originally created page to celebrate the App Store reaching 10,000 apps and included a few metrics on the app store. There was a tremendous response to that page. We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

App Store Stats Summary

Count of Active Applications in the App Store [details]

Total Active Apps (currently available for download): 104,496
Total Inactive Apps (no longer available for download): 11,853
Total Apps Seen in US App Store: 116,349
Number of Active Publishers in the US App Store: 24,511


Count of Application Submissions [details]

This Month (Games): 1,722 ( 64 / day )
This Month (Non-Games): 9,077 ( 336 / day )
This Month (Total): 10,799 ( 400 / day )


Application Approval Delay [details]

October, 2009: Maximum delay 48 days, average delay 11.49 days.

Application Price Distribution [details]

Current Average App Price: $2.80
Current Average Game Price: $1.39
Current Average Overall Price: $2.56


Application Category Distribution [details]

Most Popular Categories
1 - Games (17803 active)
2 - Books (14516 active)
3 - Entertainment (13540 active)
4 - Travel (7764 active)
5 - Education (7202 active)


Page last updated: 2009-11-27 02:55:06 -0800 PST
  • The Apple App Store has been keeping its app rankings frozen for over 24 hours -- with no indication that Apple considers this situation either important or remediable. These unacceptable events have been coming more and more often -- the previous freeze, 48 hours, occurred Nov. 4-5 -- and have invariably preceded days of seriously erroneous statistics and records once App Sore record-keeping resumed trying to display any new or accumulated stats. How will this wreckage affect 148Apps and (of course) the Apple corporation throughout the foreseeable future?
  • TypingManiac
    Hi you have some problems with counting apps. in detailed section.

    Tap Tap KEYBOARD - Android
  • sziring
    I'm going to take a shot in the dark here but I'm thinking of those 100,000 apps a good number of them double count the free / trialwares version as well. One could argue that it's only one app not two. So are we celebrating 100,000 apps or 100,000 items that are downloadable?
  • Guest
    This is a fantastic resource!
  • kermit64113
    any take on the breakout between free and paid apps? Seems like we are seeing a lot more paid apps than free recently
  • susancooke
    I would love any information anyone has regarding apps in the medical/health & wellness area. I am looking to put convert our natural fertility program www.circlebloom.com into an itunes app and just not sure how well it would do. It would be priced at $130, much higher than the average app price, but it is over 6 hours of audio medical content.

    Any thoughts would be helpful!
  • PrintMagic
    Great information. What would you suggest as great avenues of promotion for recently released apps? We released "Print Magic" that allows for wireless printing to any IPP wifi printer or mac shared printer and would like to get the word out.
  • Suggest you add the metric - average value of paid apps - ie talking off the apps that are free - it pushes the average paid app to around $3.60
  • http://148apps.biz/app-store-metrics/
    In the Aug 2009 count of submissions, it looks as though a figure is missing from the end of each of the totals. So Games should be 420 etc - then 14/day makes sense.
  • The numbers you mention match up with the count of submissions for this month (September).

    42 games = 14/day on September 3rd

    Cheers,
    Jeff
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