Cross-Platform Performance Research: Apple App Store vs. Google Play
I. The Economic Landscape
In 2025, the US Social Casino market hit a record valuation of $11.7 Billion. While the core “Sweepstakes” logic remains identical across platforms, the distribution strategies differ. Apple users show a 28% higher ARPU (Average Revenue Per User), while Google Play accounts for 64% of total download volume, driven by high penetration in the Midwest and Southern US markets.
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Platform Policy: The Native Code Requirement
Apple’s 2025 guidelines strictly enforce Native Binary builds for any app featuring casino-style mechanics. This has effectively cleared the store of low-quality clones, leaving behind a highly polished ecosystem dominated by giants like Playtika and High 5.
| Rank | Application | Sub-Genre | Market Status |
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II. Methodology
Data is compiled from 148Apps Metrics, Google Play Developer Console aggregates, and third-party revenue tracking. Rankings are based on a weighted average of active monthly users (MAU), 30-day retention rates, and cross-platform revenue parity for the 2025 fiscal year.