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iCade
Developer Tips

iCade SDK Now Available – Add a Real Joystick to Your iPad Games

April 28, 2025 Author Image Ethan Caldwell 3 min read

Ion Audio, the manufacturers of the iCade Arcade have announced that they are now making available an SDK to allow developers to use the iCade controls in their games. When the iCade launches later this month, only Atari Greatest Hits will be compatible with the controls. But Ion Audio hope to expand

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Smartphone user privacy policies
Industry

Smartphone Power Players Agree to More Closely Guard Customer Privacy

April 21, 2025 Author Image Ethan Caldwell 7 min read

I’m no stranger to the smartphone game, and lately, I’ve noticed a shift that’s hard to ignore: the big dogs—Apple, Google, Samsung—are making loud promises to beef up “customer privacy.” It’s not just talk; we’re seeing real moves, like Apple’s App Tracking Transparency, Google’s Privacy Sandbox, and Samsung’s Knox upgrades,

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Gree
All PostsDeveloper Tips

GREE Platform Enters Open Beta, OpenFeint Migration Begins

April 21, 2025 Author Image Ethan Caldwell 5 min read

The mobile gaming world continues to evolve, and this time, a familiar name is stepping up with a global vision. GREE, the Japan-based mobile social gaming company, has officially launched the GREE Platform in open beta, inviting developers worldwide to integrate its social gaming SDK into their apps. For those

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App Idea
All Posts

How to Hire an App Developer Primer (part 1)

April 20, 2025 Author Image Ethan Caldwell 5 min read

Every day, thousands of apps are submitted to Apple for the iPhone, iPad, or iPod Touch. And yet, many of them never make it past the development phase. Some are abandoned halfway. Others never move beyond an early prototype. I know because I’ve been there. My own app is still

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Tablet user
Industry

Tablet Users Are Game, Video & Music Consumers

April 17, 2025 Author Image Ethan Caldwell 7 min read

Tablets have emerged as a dominant force in digital entertainment, with “tablet users” leading the charge in “gaming,” “video streaming,” and “music consumption.” As I’ve tracked the evolution of mobile devices, it’s clear that tablets, with their large screens and portable design, are uniquely suited to these activities, outpacing smartphones

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app-release guide
All Posts

Some Best Practices for Maximum Exposure at App Release

April 17, 2025 Author Image Ethan Caldwell 7 min read

Controlling the release of your app is one of the keys to getting the maximum exposure for your app release. There are methods you can use to get that exposure and to keep things under your control for release. Let’s talk a little bit about the proper method for staging

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mrkting
Marketing

Opinion: Why You’re Charging Too Much for Your App

April 14, 2025 Author Image Ethan Caldwell 6 min read

After all the hard work of creating a mobile app, there is one decision that can sink even promising apps more than any other: choosing a price. Knowing what to charge for any product is tough, but the peculiar world of the App Store makes it a top question for

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Fantasy Sports App Revenue Breakdown by Monetization Model (2025)
Developer Tips

Fantasy Sports App Revenue: How These Apps Are Banking Big in 2025

April 12, 2025 Author Image Ethan Caldwell 5 min read

Let’s not sugarcoat it — fantasy sports apps are absolute revenue monsters right now. What started out as a fun way to pick dream teams is now a $40+ billion industry, and it’s expected to more than double in the next 7 years. So how do these apps really make

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App Marketing
All Posts

Introduction to iPhone App Marketing

April 2, 2025 Author Image Ethan Caldwell 8 min read

The gold rush to sell iPhone apps is on and you’ve created (or want to create) the next blockbuster iPhone app. You see dollar signs and want a part of this explosive new business opportunity. Beyond just posting your app on Apple’s Appstore you may be wondering what else is

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China Leads in New iOS and Android Activations
News

China Leads in New iOS and Android Activations

April 1, 2025 Author Image Ethan Caldwell 7 min read

I’m just as hooked on my phone as most of us, but when I read that China was crushing it in “new iOS and Android activations,” I had to know more. In 2012, Flurry, a mobile analytics firm, dropped a wild stat: China had jumped from 11th place to number

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index-competitive-lrg-201207-300x123
News

Fiksu Indexes Show Free iPhone App Downloads Are Decreasing While Acquisition Costs Increase

March 31, 2025 Author Image Ethan Caldwell 2 min read

Fiksu has released its latest Indexes tracking how much it costs for brands to acquire loyal users, and how many downloads the top free iPhone apps are getting. The Fiksu App Store Competitive Index tracks the average combined volume of the top 200 free iPhone apps. For July, the Index indicates

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In-APP purchase Most revenue
Marketing

In-App Purchases Account for Majority of Revenue, More American Mobile Gamers

March 26, 2025 Author Image Ethan Caldwell 7 min read

I’ve been a mobile gamer for years, and games like Candy Crush or Clash of Clans clearly illustrate why in-app purchases account for the majority of revenue, hooking us with free downloads before tempting us to spend on extras. It’s no secret that these purchases are a goldmine for developers,

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News

Award-Winning Mad Finger Games Reborn as MADFINGER Games, a.s.

March 21, 2025 Author Image Ethan Caldwell 2 min read

Brno, Czech Republic – Mad Finger Games, creators of the multiple award-winning Samurai: Way of the Warrior for iPhone and iPod touch, today is pleased to announce that it is now MADFINGER Games. Having secured major financing from private sources, the new company and its seasoned, professional game developers have

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equipment for app development
Developer Tips

What Equipment Is Needed to Make an App

March 20, 2025 Author Image Ethan Caldwell 3 min read

Let me tell you upfront — you don’t need a Silicon Valley setup to start building apps. I’ve helped indie devs launch apps from a bedroom with a second-hand laptop. And I’ve seen teams burn through $100k setups without shipping a single build. The difference isn’t the gear. It’s how

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phonedeck hosting solution
Developer Tips

The Hosting Solution For Your Mobile App Phonedeck

March 18, 2025 Author Image Ethan Caldwell 3 min read

Let me say this up front—I’ve used a lot of hosting solutions for mobile apps over the years. From Firebase to Heroku, AWS to DigitalOcean. Some were fast but confusing. Others were simple but not built for scale. That’s why when I stumbled upon Phonedeck back in early 2023, it

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