Marketing

Flurry, a mobile analytics firm, has been shouting this from the rooftops for years, and their data paints a clear picture. In 2011, they found that for every $1.00 an iOS app earned, the same app on Android made just $0.24—a 300% revenue gap. But why does this happen, and

In today’s hyper-competitive app market, effective “social media marketing” is critical for driving app downloads, boosting engagement, and building a loyal user base. As someone who’s tracked the evolution of digital strategies, I’ve seen how Supercool Creative Agency, a Los Angeles-based leader in creative marketing, has mastered the art of

I’ve spent years analyzing app monetization, and one model consistently stands out: freemium apps can generate serious revenue when executed well. In 2025, with mobile app revenues expected to reach $613 billion, freemium apps like Spotify, Canva, and Duolingo are proving their worth by attracting millions of users with free

After all the hard work of creating a mobile app, there is one decision that can sink even promising apps more than any other: choosing a price. Knowing what to charge for any product is tough, but the peculiar world of the App Store makes it a top question for

I’ve been a mobile gamer for years, and games like Candy Crush or Clash of Clans clearly illustrate why in-app purchases account for the majority of revenue, hooking us with free downloads before tempting us to spend on extras. It’s no secret that these purchases are a goldmine for developers,

I’ve been hooked on mobile gaming for years, and I’m always amazed by how free-to-play (F2P) games like Candy Crush or Clash of Clans pull in millions by letting us play for free while tempting us with in-app purchases. It feels like a foolproof plan: offer a game at no