Tapjoy Introduces Improved Featured Ads and Daily Rewards In SDK Version 9.0
Mobile advertising service Tapjoy has announced version 9.0 of their SDK for iOS and Android. The purpose of this update is meant to expand out and improve their current set of features to improve user engagement with their ads, and to integrate daily rewards, a popular feature that developers can now easily implement. These are meant to provide advertisers ways to developer targeted ads in a better way, and for developers to generate revenue even from non-paying users through incentivized ad viewing, service signups, and app installs.
The spotlight feature is the new featured video ad. It’s meant to guarantee completed video views, and has special offers available at the end of the video so users can engage right away. For example, an ad for a company can offer incentives for liking their Facebook page immediately after watching the video. The standard display ads have been enhanced as well to use up more screen space and easier user engagement.
Daily Rewards are another major feature implemented through Tapjoy. This is something that apps have added to help promote users coming back on a regular basis. Now these can be implemented directly through Tapjoy, awarding in-game currency for coming back on consecutive days, for example.
On iOS, the OpenUDID system for tracking individual devices has been replaced with advertisingIdentifier, the tracking number introduced in iOS 6. This will ensure that Tapjoy ads are in compliance with the Apple terms of service, as in the future this will be necessary to serve targeted ads to users. However, this provides users with an easy way to opt out of ads without having to reach out to individual services like Tapjoy, and the anonymized device identifier should provide users with an additional layer of privacy.
These features come along with tweaks and improvements to impression and conversion tracking through Tapjoy. Version 9.0 of the SDK is available now for both iOS and Android. Users of the multiplatform frameworks Unity, Phonegap, and Adobe AIR will find plugins that support version 9.0 available now.