Take a look at the full press release below.

FLURRY LAUNCHES CHANNEL PARTNER PROGRAM amid unprecendeted growth in mobile application analytics market

Top Mobile Development Companies Add Flurry Analytics to Solutions for Key Clients

San Francisco – June 26, 2009 – Flurry, the leading cross-platform mobile application analytics provider, today announced the establishment of a channel partner program. The company’s partners are focused on driving implementation of Flurry’s award-winning analytics services within the rapidly growing mobile applications market. Inaugural companies joining Flurry’s Partner Program include Atimi, Five Mobile, and MobileCDN.

Flurry’s Partner Program provides contracted software development firms the unparalleled ability to communicate performance and usage insights to their clients. With Flurry analytics data, development companies can monitor, identify and assess future development opportunities to grow a client’s mobile application business. Flurry offers channel partner revenue share possibilities, technical support and joint marketing.

“Our channel program is a win-win for mobile development companies and the clients for whom they build mobile applications,” said Sean Galligan, Flurry vice president of business development. “Gaining insight into exactly how consumers use their iPhone, Android and BlackBerry applications provides established brands with a competitive advantage on new platforms, while providing contracted developers the ability to adjust, improve and report performance for their clients.”

With over 9,000 developers already signed up for its free analytics service since launching in January of this year, and over 40 million reporting agents, Flurry Analytics is fast becoming the standard in mobile application analytics. Each week Flurry tracks detailed application usage on over eight million consumers’ handsets across iPhone, Android, BlackBerry and JavaME. As major media, video game and web services companies rush to establish a presence in the exploding smart phone application market, the need to turn to third party developer support as well as measure their performance has never been greater.

“Flurry Analytics has become a standard part of our proposal to household media brands approaching Atimi to build winning iPhone applications,” said Scott Michaels, vice president at Atimi Software Inc. “Flurry Analytics enables Atimi to gather much needed, highly relevant feedback to make rapid improvements to applications and increase success for our clients. Furthermore, our clients can leverage Flurry usage statistics alongside other campaigns for comparison, providing valuable insight to support their most critical decisions.”

To learn more about the Flurry Channel Partner program, please email Flurry at partners@flurry.com. For companies looking for mobile application development support please visit any of our partners listed below.

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The first interesting thing pointed out in the report is that the iPod Touch has quickly risen to be the second most popular application platform behind the iPhone. The iPod Touch with we generally think of as a music device has users launching apps almost as frequently as the iPhone. Proving that the iPod Touch as a gaming platform ad campaign by Apple is starting to pay off.

Next up is network usage by iPhones. It’s no surprise that iPhone users seek out wifi networks as often as possible. The amazing thing is that they are doing so 53% of the time they are using the network within applications. Even odder is that of that time they are using unsecured open wifi networks 16% of the time.

Focusing on iPhone games, they note that in their test group, the average lifetime of a game is just 3 months with the peak usage coming in at around 7 weeks. This is interesting to note that some games such as classic card games and games that include social interactions have a longer life. More indications why this year will be the year that community gaming systems become huge on the iPhone OS.

Flurry suggests that game developers plan, for maximum usage and income, to release a new game or upgrade of an existing game every 8 weeks to ride the wave of this usage pattern. Good advice, even if it’s hard for a small developer to meet that timeline.

The statistic that they released that got a few people talking, and arguing with, was the upgrade statistic. With this test group, they observed that only a little over 7% of users upgraded their applications within the first 2 weeks of an upgrade being available. And only 18% total had upgraded after the first 2 months. This, of course is very dependent on the application.

Thanks to Flurry for providing this data.

About Flurry Analytics:

Flurry offers cutting-edge analytics, deployment and monetization tools for mobile application developers. Its services platform is offered free to application developers allowing them to better save money, increase revenues and improve their products. Flurry’s platform is built by developers for developers, based on its pioneering experience as one the first developers to build, deploy and market direct-to-consumer applications. Flurry is venture-backed and is based in San Francisco.
http://www.flurry.com

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