148Apps.biz» analytics

Announcement: The App Hall Of Fame from 148Apps

Rob LeFebvre — Fri, 01 Oct 2010 22:12:29 +0000

originally posted on 148apps.com
App discoverability continues to be a real issue. With the fast churn of apps in the App Store, an app has only a few weeks of promotional life in it before it’s largely forgotten. There are a few things developers can do to fix that, but those things may not work for most apps. That’s why we think it’s important to archive these great, best apps from even just a few months ago. They may have been forgotten by most, but we want a way to remember them forever.

We’re proud to announce the launch of a new site, dedicated to archiving the very best in mobile apps, the App Hall of Fame! We hope it will become the source for finding the very best of the best apps, long after their initial promotional buzz has died down.

With a voting process loosely modeled after the Baseball Hall of Fame, the App Hall of Fame will induct 12 new apps every month. The eligible apps are those that have been in the App Store for at least 6 months. Initially we’ll be focusing on iPhone/iPod Touch apps, but we’ll open it up to iPad apps soon. Next year? We expand further to cover other platforms.

Read the full announcement on 148Apps!

Flurry Launch Channel Partner Program

Jeff Scott — Fri, 26 Jun 2009 05:55:18 +0000

Flurry, a provider of mobile analytics for applications, today announced their Channel Partner program. The program is designed to give software development firms the ability to monitor their client’s analytics and gives them the opportunity the help their clients tune their applications based on those analytics. In addition, the channel partner program will provide channel partners revenue sharing and joint marketing opportunities.

Take a look at the full press release below.

FLURRY LAUNCHES CHANNEL PARTNER PROGRAM amid unprecendeted growth in mobile application analytics market

Top Mobile Development Companies Add Flurry Analytics to Solutions for Key Clients

San Francisco – June 26, 2009 – Flurry, the leading cross-platform mobile application analytics provider, today announced the establishment of a channel partner program. The company’s partners are focused on driving implementation of Flurry’s award-winning analytics services within the rapidly growing mobile applications market. Inaugural companies joining Flurry’s Partner Program include Atimi, Five Mobile, and MobileCDN.

Flurry’s Partner Program provides contracted software development firms the unparalleled ability to communicate performance and usage insights to their clients. With Flurry analytics data, development companies can monitor, identify and assess future development opportunities to grow a client’s mobile application business. Flurry offers channel partner revenue share possibilities, technical support and joint marketing.

“Our channel program is a win-win for mobile development companies and the clients for whom they build mobile applications,” said Sean Galligan, Flurry vice president of business development. “Gaining insight into exactly how consumers use their iPhone, Android and BlackBerry applications provides established brands with a competitive advantage on new platforms, while providing contracted developers the ability to adjust, improve and report performance for their clients.”

With over 9,000 developers already signed up for its free analytics service since launching in January of this year, and over 40 million reporting agents, Flurry Analytics is fast becoming the standard in mobile application analytics. Each week Flurry tracks detailed application usage on over eight million consumers’ handsets across iPhone, Android, BlackBerry and JavaME. As major media, video game and web services companies rush to establish a presence in the exploding smart phone application market, the need to turn to third party developer support as well as measure their performance has never been greater.

“Flurry Analytics has become a standard part of our proposal to household media brands approaching Atimi to build winning iPhone applications,” said Scott Michaels, vice president at Atimi Software Inc. “Flurry Analytics enables Atimi to gather much needed, highly relevant feedback to make rapid improvements to applications and increase success for our clients. Furthermore, our clients can leverage Flurry usage statistics alongside other campaigns for comparison, providing valuable insight to support their most critical decisions.”

To learn more about the Flurry Channel Partner program, please email Flurry at partners@flurry.com. For companies looking for mobile application development support please visit any of our partners listed below.

Insights From the Latest Flurry Industry Pulse

Jeff Scott — Fri, 29 May 2009 03:41:13 +0000

Flurry, the mobile application analytics company, releases a monthly industry newsletter with some analytical goodness culled from a small set of the applications using their platform. In their Industry Pulse this month, they highlight a couple of strange anomalies in sales in the app store. Now that you know, why not use them to your advantage to help drive sales?

Demo Conversions

The most interesting item in their newsletter this month is the reverse correlation between demo/lite/free version downloads and the conversion of the customer to paid versions. Common sense would lead us to believe that the higher the downloads for a free version the higher the conversions would be or that it would at least be fairly even. This may not be the case.

With information in this report, the conversion rate the apps whose demo version has fewer than 100,000 downloads is around 20%. While applications whose demo version has had over 1 million downloads is only a paltry 4%.

If we take those two extremes, an app with 100k and one with 1MM downloads, and assign a paid version price that’s the same to each, the app with 1MM downloads still has a higher revenue. Two times the revenue, actually. But only 2 times the revenue for 10 times the number of demo versions downloaded. This works out to be, for a $1.99 app, $0.28 in conversion revenue per download for an example app with 100k demo downloads but only $0.06 for that same priced example app with 1MM downloads. (Figures take into account the 70/30 split)

There can be a lot of factors figuring into this strange statistic. Could be the more popular a free app, the more free loaders download it. Could be that niche applications have a smaller demo download number and a stronger conversion percentage.

Weekend Sales Quantified

This newsletter was also able to quantify the weekend sales phenomenon. It’s been known for a while that app sales on the weekend are generally higher than weekdays. According to statistics gathered by Flurry, consumers are more than 30% more likely to download an app during the weekend compared to weekdays. Weekend sales for paid game applications can see as high as a 48% increase while paid apps can see a weekend increase of up to 36%.

So with knowing this, it might be best to launch an application either during the weekend or just before. Ideally culminating any advertising and PR to all hit through the weekend might end up paying off best. Of course actually getting PR to hit during a weekend might not be all that easy.

Latest Industry Pulse Report from Flurry

Jeff Scott — Thu, 07 May 2009 16:58:43 +0000

Flurry has started releasing a monthly industry report highlighting various trends they are seeing from a small subset of the data they are collecting in their analytics platform. The data is collected from 100 applications covering 14 million users on 4 platforms, Apple (iPhone and iPod Touch), Blackberry, JavaME, and Android.

The first interesting thing pointed out in the report is that the iPod Touch has quickly risen to be the second most popular application platform behind the iPhone. The iPod Touch with we generally think of as a music device has users launching apps almost as frequently as the iPhone. Proving that the iPod Touch as a gaming platform ad campaign by Apple is starting to pay off.

Next up is network usage by iPhones. It’s no surprise that iPhone users seek out wifi networks as often as possible. The amazing thing is that they are doing so 53% of the time they are using the network within applications. Even odder is that of that time they are using unsecured open wifi networks 16% of the time.

Focusing on iPhone games, they note that in their test group, the average lifetime of a game is just 3 months with the peak usage coming in at around 7 weeks. This is interesting to note that some games such as classic card games and games that include social interactions have a longer life. More indications why this year will be the year that community gaming systems become huge on the iPhone OS.

Flurry suggests that game developers plan, for maximum usage and income, to release a new game or upgrade of an existing game every 8 weeks to ride the wave of this usage pattern. Good advice, even if it’s hard for a small developer to meet that timeline.

The statistic that they released that got a few people talking, and arguing with, was the upgrade statistic. With this test group, they observed that only a little over 7% of users upgraded their applications within the first 2 weeks of an upgrade being available. And only 18% total had upgraded after the first 2 months. This, of course is very dependent on the application.

Thanks to Flurry for providing this data.

About Flurry Analytics:

Flurry offers cutting-edge analytics, deployment and monetization tools for mobile application developers. Its services platform is offered free to application developers allowing them to better save money, increase revenues and improve their products. Flurry’s platform is built by developers for developers, based on its pioneering experience as one the first developers to build, deploy and market direct-to-consumer applications. Flurry is venture-backed and is based in San Francisco.
http://www.flurry.com