Smartphone Power Players Agree to More Closely Guard Customer Privacy
The agreement comes less than a week after reports surfaced that certain apps were covertly snatching customer data and using it in various undisclosed and potentially unethical ways. Though none of the parties named in the arrangement were accused of collecting improper data, many found them guilty by association due to the fact that the offending apps sat on their stores and pulled data off devices they created.
In the ongoing war to determine who gets to see your personal information and how much this is a nice win for users. It’s still just a small step and possibly more symbolic than anything considering just how much info we either unwittingly share or offer up in spite of the potential repercussions. At the very least though, this is a start.