San Francisco, CA & Munich, Germany – Scoreloop, the leading mobile social gaming platform, today (July 9th, 2009) announces Scoreloop Community for game developers and publishers. Scoreloop Community encompasses both a community web presence and a community application for the Apple App Store (in submission) that are both fully integrated with the Scoreloop platform. Scoreloop Community significantly broadens the visibility of Scoreloop enabled games and increases customer loyalty by bringing online high scores and player challenges to a new mediums. With its unique implementation of Scoreloop Community for the iPhone, Scoreloop also offers push notifications to every Scoreloop enabled game without requiring additional programming or server knowledge.

Scoreloop Community provides the following features both on the web and in the dedicated iPhone application to any game developer/publisher by simply implementing the free Scoreloop SDK:

• Discover & Browse – All Scoreloop-enabled games, their high score lists and challenges are now more visible to players. Scoreloop Community for the iPhone also acts as a central gaming launch pad. It allows for launching Scoreloop enabled games and switching back and forth between the community and games.
• Scoreloop Promote – Now players can view the games that are played by others and access them directly on the App Store.
• Friends Activities – Scoreloop keeps players up to date with what and how their friends are playing.
• Scoreloop Avatar Editor – Players create and save custom avatars changing them as frequently as they wish.
• Web Widgets – With a single click, developers and publishers add customizable online high score lists to their own web sites, extending the community reach even further.

Scoreloop Community on the iPhone fully implements iPhone push notifications for Scoreloop challenges. Whenever players are challenged or when their challenges are accepted they will be directly notified through text like messages, badges and/or sound. This brings the social interaction in gaming even closer to the players and makes playing a Scoreloop enabled game even more addictive.

“After pioneering player challenges, Scoreloop is again raising the level of play for game developers with its cross platform community,” said Scoreloop’s CEO, Marc Gumpinger. “We’re providing the most sophisticated and complete mobile social gaming platform making gaming more fun and allowing our developer ‘partners’ to increase their user base virally through friend invitations and more. Scoreloop doesn’t create games, but instead we partner with game developers to move the market forward together.”

With its free, easy to implement and highly customizable SDK, Scoreloop is the only platform offering online high scores and player challenges available today for any game on the iPhone and iPod touch from OS 2.0 to 3.x. At the core of its mobile social gaming approach, Scoreloop’s challenges allow players to interact with each other on an entertaining and thrilling level. Players instantly see their high score ranking and can challenge anyone, including buddies in their address book or on Facebook. Scoreloop’s comparison algorithm makes sure players compete against someone at a similar skill level. If the player performs well, they win medals and Coins that show their skills to opponents. These features increase the game’s value, virally spread games and increase user loyalty.

Scoreloop generates revenues from its micro-transaction infrastructure that is shared with game developers and publishers. Scoreloop offers its technology free of charge and even allows for monetizing free games.

With hundreds of developers already registered, Scoreloop-enabled games continue to proliferate at the Apple App Store including: Aeio, Bug Landing, Flying, GeoRain, Monster Mash, Orb, Sorty, Submarine, Zombie Pub Crawl and 50 more game commitments from third party developers – more coming in day-by-day.

“We definitely will be integrating Scoreloop into all of our upcoming games,” said Bruce Johnson of Orange Crane Games who implemented Scoreloop in Zombie Pub Crawl. “Our staff is addicted to Scoreloop challenges,” added Stephen Northcott from Ginetix, who implemented Scoreloop in Orb.

With its new community platform on the Web, on Facebook and on the iPhone, Scoreloop extends its unparalleled online high score and player challenge features to reach even more players and generate even more visibility for Scoreloop enabled games.

About Scoreloop

Scoreloop is the technology leader in mobile social gaming bringing online high scores, player challenges and viral distribution to game developers and publishers.

As a neutral-platform, Scoreloop focuses on partnering with game developers to build the mobile social gaming community rather than developing its own games. Scoreloop is venture funded by Europe’s Target Partners.

To find out more about Scoreloop Community go to www.scoreloop.com/community and to download the free SDK go to www.scoreloop.com

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