Outline Developer Posts a How-To for App Promo Videos
Gorillized Corporation, the developer who recently released Outline (a OneNote companion app), has posted a how-to post about making a promo video for an app. The post gives some great advice about the process of making an app promo video. Building up hype and marketing for a new app can be tough. It can also be expensive. This post gives developers some great tips on saving some money by creating a promo video on their own while still having a professional look.
The how-to goes from big picture advice to small details. For example, it even goes into the lighting to make fingers on an iPad screen look nicer,
“Immediately when you preview your first shots with a finger touching the screen, you’ll notice that the finger does not look too nice. Even if that is a finger of a beautiful young lady. You will have to setup your lighting in a way that the finger is in a shadow and apply some blurring effects to it in post-production.”