Yann Seznec is the founder and director of Lucky Frame, a three-man studio based in Edinburgh, Scotland. Lucky Frame’s latest game is Bad Hotel, which hit the App Store in August 2012.
Releasing an app is actually rather relaxing, because no one cares.
Your app is one of 700,000 on the market. Even reaching the top 100 means your app has to approach the 99.99th percentile, which is fairly unlikely.
Once you’ve tempered your expectations (trust me, you won’t have a hit) and realised that your app won’t make you rich, you can relax. No one cares.
That said, no one releases an app without hoping that it will get some attention and downloads. So, here are three tips for releasing an app, based on the lessons we learned from our experience with Bad Hotel.