In-App Purchases Account for Majority of Revenue, More American Mobile Gamers
International market research firm Newzoo has just released a report concerning mobile gaming in the U.S. The report claims that the amount of American mobile gamers has risen by over 25 million gamers in the last year and the number of paying players has gone up to 36% of all mobile gamers.
Of mobile gamers in the U.S., Newzoo reported that 69% played on smartphones while 21% played on tablets. The total of mobile gamers in the U.S. has increased from 75 million to 101 million (about a 35% increase). Within that American mobile gaming group, it’s clear that iOS gamers are significantly more profitable.
Paying American mobile gamers has gone up 35% to 37 million gamers. 36% of all mobile gamers are paying gamers. In America, gamers spend five times more money on iOS games than Android games. 28% of all smartphone gamers in America play on iPhones and another 18% play on the iPod Touch. The iPad has a huge portion of the tablet gamer’s space at 60% (12.7 million Americans). iOS accounted for 84% of the total mobile revenue for mobile games on iOS and Android. For both platforms, the majority of that money is coming from in-app purchases, not the purchases of the games themselves. 91% for both iOS and Android’s game revenue was from in-app.
Newzoo CEO, Peter Warman, attributes Apple’s successful monetization to the mandatory linking of credit card information to iTunes/App Store accounts,
“Apple requires users to connect their credit card information directly to their account, thus creating a seamless purchase experience. I can hardly imagine any other company in the world that would be able to get away with this…”