The acquisition of AdMob by Google cleared a major hurdle today as it was approved in a 5-0 vote by the FTC. FTC approval was in question as recently as last week but passed easily today. At this point the acquisition should close fairly quickly.
The statement from AdMob is below:

Working with Google to move mobile advertising forward
May 21st, 2010

We are extremely pleased with the FTC’s decision today to clear Google’s acquisition of AdMob. Over the past six months we’ve received a great deal of support from across the mobile industry – and we deeply appreciate it.

We are excited to get to what’s next and to start working with Google to develop new products and services for our advertisers, developers, and publishers. We share a commitment to helping our customers navigate and take advantage of the mobile opportunity. Together, Google and AdMob will be able to bring a whole host of new products and capabilities to mobile advertising.

I have to pause to acknowledge the AdMob team. It takes a tremendous group to stay focused and remain productive during a process like this review. The Google deal was announced in November of last year. Rather than sit idle for six months, we’ve launched 15 new products, updated 11 more, and continued building a phenomenal business that is serving an ever growing base of customers. I couldn’t be more grateful for all this group has done.

We will now work with Google to close the deal. Once that happens, we will finally get to the fun part – connecting our teams and products to find ways to better serve our customers. Stay tuned.

Omar

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