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For over 1 mln Smartphone Users Black Friday Weekend Was Scan-Tastic

San Francisco, California – ShopSavvy, Big in Japan’s breakthrough comparison-shopping app for the iPhone and Android phones scored big over Black Friday Weekend, as more than 1 million users scanned at least one product with the app’s barcode scanner over the three-day shopping weekend. On Black Friday alone, 612,488 individuals used ShopSavvy to find the best price, a sevenfold increase over the 86,000 users who scan products on an average Friday, the company said.

Data from the 18+ million scans by ShopSavvy users from Nov. 27-29 reveal that the most scanned product during Black Friday weekend was Going Rogue by Sarah Palin. Other top products included:

* Top Toy: Zhu Zhu Pets Hamster Mr. Squiggles
* Top Video Game: Guitar Hero III: Legends of Rock
* Top Camera: Nikon Coolpix
* Top Laptop: Sony 15″ Laptop w/Intel Dual Core Processor
* Top Netbook: Compaq Netbook w/Intel Atom Processor
* Top Desktop: eMachines Desktop w/AMD Athlon Processor
* Top HDTV: Emerson 32″ LCD 720p HDTV

The five most popular retailers for ShopSavvy scanning were:
1. Walmart
2. Best Buy
3. Target
4. GameStop
5. Macy’s

The five most popular metropolitan areas for ShopSavvy scanning were:
1. New York
2. Houston
3. Los Angeles
4. Dallas
5. Chicago

ShopSavvy, one of the most popular apps on Android phones, became available on the iPhone earlier this month. The application enables users to comparison shop on the go for more than 20 million products at more than 20,000 retailers worldwide, simply by scanning the product’s barcode using the phone’s built-in camera. Using the barcode information, ShopSavvy searches the Web for the best prices on the product, displaying the lowest prices online as well as at nearby brick-and-mortar retailers. ShopSavvy looks up product reviews to further assist with purchase decisions. According to Apple, ShopSavvy is now the most popular barcode scanning application in the iTunes App Store.

Device Requirements:
* iPhone or iPod Touch 3.0 or later

Pricing and Availability:
ShopSavvy 1.0 is free and available worldwide exclusively through the App Store in the Utilities category.

Big in Japan
ShopSavvy 1.0
Download ShopSavvy
YouTube Demo
Screenshots

Big in Japan Inc. is a Dallas-based idea factory for mobile applications, building software for Google’s Android, Apple’s iPhone, Windows Mobile and other platforms and devices. Big in Japan’s ShopSavvy application – a personal shopping assistant – is one of the most popular applications on Android-powered mobile phones. Big In Japan was one of the original winners of the Google Android Challenge in September 2008 for its development of ShopSavvy. The application won a 2009 Netexplorateur of the Year award at the French Senate in Paris and, just last week, was named Under the Radar’s Best App of 2009. Big in Japan was a finalist for the international MobileMonday Mobile Peer Awards as well as the 2008 Crunchies. For more information, visit Big in Japan online. Copyright (C) 2009 Big in Japan Inc. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.