Flurry Launches AppSpot
Flurry, one of the most advanced and complete data and analytics firms out there for iOS, has announced the launch of AppSpot, a new way to measure the audience and specifically target ads. The service tracks usage of over 160,000 apps and provides detailed analysis and segmentation of the audience. Users are then able to pinpoint exactly where their potential markets are and effectively target their ads and marketing campaigns. Flurry is also offering companion premium services such as assisted media sales and managed yield optimization.
If all that sounds like a lot of marketing mumbo jumbo then the heart of the issue is this, Flurry AppSpot is trying to make it easier for developers and marketers to connect with their potential audience and spend their advertising dollars in smarter ways. There’s no reason for most companies to take a shotgun approach to advertising and spray their products and services everywhere, that’s just a recipe for wasted money. Instead AppSpot provides powerful, specific data to make sure every ad dollar is spent in the smartest manner possible.