Fiksu Reports App Downloads Down, Cost Per Loyal Customer Up
Fiksu, the mobile app user acquisition platform, is reporting that mobile app downloads slowed down to a steadier level this February. January was reported to be an all-time high. Also, the cost to gain new, loyal users in February increased.
Fiksu’s App Store Competitive Index decreased by 6% in the month of February. That’s 6.35 million in February, down from 6.79 million in January (record high). The Fisku App Store Competitive Index measures the average daily download volume of the top 200 apps on iTunes Top Free iPhone app list.
Another of Fiksu’s indexes, the Cost per Loyal User Index, rose by 15% in February to $1.31 from January’s $1.14.
Fiksu analyzes these changes to be a result of new marketing campaigns in February after a period of their collective reduced spending in January. They also mention that the decline in overall app downloads may have been a result of Apple’s announcement on the 6th to crack down on robotic install tactics.
From Fiksu CEO, Micah Adler,
“…with plentiful volume at reasonable costs, our Indexes show that February presented another valuable opportunity for mobile marketers to acquire loyal app users.”
Click here for more information about Fiksu’s indexes. It explains the App Store Competitive Index, the Cost per Loyal User Index, and Fisku’s Analysis.
