Author Archives

Sharon L. Cohen

Writing, editing and marketing communication has been my forte for many years in both print and online. I have published everything from three books about starting an online business to blogs and websites. The past couple of years, I've been immersed in app marketing--which changes by the minute! Just as with websites, marketing is key to getting an app recognized. See other info about me at www.online-business-guide.com.

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Developers: App Stats as Chomp Remain Vital to Setting Marketing Direction
Published 7/28/11 by Sharon L. Cohen
App stats are vital to success on the App Store.
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Hunger Grows for Apple Store Apps
Published 7/19/11 by Sharon L. Cohen
Apple users buy more apps, and pay more for them.
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Gamevil Continues Trend: Announces $10 Million Partnership Fund
Published 7/19/11 by Sharon L. Cohen
New funding source for developers.
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Marketing Is a Must with App Sales
Published 6/18/11 by Sharon L. Cohen
Ten tips for marketing your app in an already crowded app ecosystem.
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Time Running Out on TinyCo App Funding
Published 6/17/11 by Sharon L. Cohen
Get the funds you need for that next great app from TinyCo!
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Free Realizer App Clarifies Your App Design
Published 3/17/11 by Sharon L. Cohen
A light bulb goes off in your mind in the middle of the night for the latest and greatest app for promoting your business. You scribble something down on paper, so you don’t forget your idea in the morning. The next day you try to tell others in the company about your brainstorm. But, somehow [...]
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How to Hire an App Developer Primer (Part 3)
Published 3/16/11 by Sharon L. Cohen
Compare All Apples and Oranges You have done your homework, and you have a list of three or four developers to contact (see Parts 1 & 2). Because each of these developers may be offering different services, make sure you are making comparisons on the same criteria. You will find that many of the developers [...]
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How to Hire an App Developer Primer (part 2)
Published 3/08/11 by Sharon L. Cohen
Now that you’ve clearly defined your desired app (see part 1), it’s time to hire your app developer. Strongly Weigh the Pros and Cons A few years ago, if you put “iPhone app developer” into Google, only a handful of returns would come up in the search. Now, you can choose from thousands of individuals [...]
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How to Hire an App Developer Primer (part 1)
Published 2/22/11 by Sharon L. Cohen
Pitfalls and lessons learned in the app development biz, Part One.
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Tapjoy Goes One Step Further In App Distribution Services
Published 2/14/11 by Sharon L. Cohen
A new twist in monetization was introduced this week by Tapjoy, created to benefit app developers, app users and brand advertisers. With the current pay-per-install promotional model, users earn virtual currency as a reward for their install. This can greatly increase the likelihood of having an app downloaded to a mobile unit. Tapjoy’s pay-per-action SDK [...]
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