Apps Make More Money on iPhone than Android, According to Flurry
Not too hard to believe, especially from our vantage point, but it turns out that there’s some hard data to back it up. In a blog post yesterday, mobile analytics company Flurry showed off some numbers and created some infographics to tell the story.
In the chart above, Flurry shows the fact that developers are making more money on iOS than on Android, even as the numbers of Android OS enabled smartphones continues to increase, commanding as much as 53% of the market, according to an NPD Group study released yesterday as well. Here’s how Flurry puts it:
“Anecdotally, developers consistently tell us that they make more money on iOS, about three to four times as much. To be sure, we pulled a sample of in-app purchase data from a set of top apps with versions on both iOS and Android, comprising of several million daily active users (DAUs). Running the numbers, we find that, on average, for every $1.00 generated on iOS, the same app will generate $0.24 on Android.”
Which brings us to the next point. Flurry notes a definite discrepancy in the number of new projects by developers for iOS vs those for Android. The graphic below shows that developer support, as measured by the projects committed to on each platform, has declined from over a third to under a quarter of all new projects. Flurry attributes this to expanded availability of iOS devices on networks like Verizon and Sprint, as well as successful flagship product launches in the iPad 2 and iPhone 4S. They also note that Android does not have this kind of product focus, with a ton of different competing handhelds in the market.
Does this mean that Android is losing? Far from it, says the Guardian, quoting a post by Great Little War Game developer, Paul Johnson, in which he discusses the lucrative nature of developing on both platforms, especially with the recent $.10 sale on Google’s Android Market. Said Johnson,
“We’re on track to have taken around $125,000 by the end of this first sales quarter and that’s not too shabby a return in my book,” writes Johnson. “If you have an iOS game that’s pretty decent and you’re wondering about porting to Android, just do it.”
Bottom line? Seems like most developers are looking to iOS for their winter holiday income, while adding Android to the picture just makes good business sense. If developers can only commit resources to one or the other? Looks like iOS is the clear winner, at least for now.
Source: Guardian UK