Comments on: App Marketing 101: Pricing your iPhone App – Art and Science

By: protein shake recipes

protein shake recipes — Mon, 18 Jul 2011 02:40:00 +0000

Good advice. Doing research on your competitors is always key. With most things, pricing it higher may make it more valuable, but given the easy reviews, it seems that doesn’t work well with apps.

By: Rencontre femmes russes

Rencontre femmes russes — Sun, 22 May 2011 15:33:00 +0000

An informative blog! The best advice is to get WordPress to market it.

By: Del H

Del H — Wed, 08 Sep 2010 01:38:00 +0000

Nice article.I agree,you must launch a website related toyour app.Also having a free version that is just a teaser is good to intriduce potential customers.Thank you,DEL H.

By: Brayleypearce

Brayleypearce — Wed, 14 Jul 2010 21:15:12 +0000

Excellent info – i am just starting my first project, and agree it's a must to be aware of the points you mention in mind when starting – firm believer in starting with the end in mind! Thanks…

By: Sandra Johnson

Sandra Johnson — Wed, 12 May 2010 19:36:31 +0000

When it comes to marketing, you MUST have an app demo website. The best advice is to get WordPress to market it. Here’s a free premium iPhone wordpress theme you can use for your iPhone app:

http://www.rawapps.com/20743/wordpress-theme-fo...

By: orly?

orly? — Thu, 18 Mar 2010 01:47:21 +0000

Case studies would be more useful. In fact, I'm curious… who's paying $20k to develop an app?

By: orly?

orly? — Wed, 17 Mar 2010 18:47:21 +0000

Case studies would be more useful. In fact, I'm curious… who's paying $20k to develop an app?

By: Marie-Caroline

Marie-Caroline — Wed, 27 Jan 2010 06:21:34 +0000

Hi,

We just published a creative common study on “How to market your iPhone App”. You can read it on slideshare: http://www.slideshare.net/misteroo/how-to-marke...
Feedbacks welcome!!

By: Marie-Caroline

Marie-Caroline — Wed, 27 Jan 2010 06:21:34 +0000

Hi,

We just published a creative common study on “How to market your iPhone App”. You can read it on slideshare: http://www.slideshare.net/misteroo/how-to-marke...
Feedbacks welcome!!

By: Willy

Willy — Sun, 10 Jan 2010 18:26:19 +0000

“following the heard” – As opposed to following the mute?

By: robweber

robweber — Thu, 31 Dec 2009 17:04:43 +0000

You failed to ignore making the app price $0.00 (i.e. free)! That is a very viable pricing strategy these days given ad-supported options. Check out this post for a summary of a survey on the topic of paid versus ad-supported.

By: shannon3

shannon3 — Mon, 02 Nov 2009 20:12:41 +0000

Hey Jeff,
Great information!

What is the average number of downloads for game Apps vs. Non-game Apps.

Also what is the average number of downloads vs the most and least?

Shannon

By: Here Is The Problem With The App Store

Here Is The Problem With The App Store — Tue, 13 Oct 2009 19:23:09 +0000

[...] Source: 148Apps.biz, App Marketing 101: Pricing your iPhone App – Art and Science [...]

By: Ricky Vuckovic

Ricky Vuckovic — Thu, 10 Sep 2009 01:50:45 +0000

triviadave, I don't think Apple release the figures of their App Store sales – you could maybe try contact the developer and ask..?

I wish there was a price point between tier 1 and 2. I have just submitted a kids game to the App Store and was tossing between tier 1 and 2. I originally wanted to go tier 2 simply because a lot of effort went into the game, plus it gives me the option of a price cut later, but in the end went for tier 1 ($0.99 USD). Hopefully it is seen as good value rather than giving the impression that it is of lesser quality than a $2 app (and really, $2 is still very very cheap for a product that can take people months to create, but it's scary how harsh some people can judge even the 99 cent apps!)

By: triviadave

triviadave — Wed, 09 Sep 2009 03:03:21 +0000

How can one find out how many downloads – paid or free – a particular app has to date, or even a category of apps? For instance, I am developing a trivia game. I like the space, but am hesitant without knowing with the “top paid” trivia game app has actually done. If it's a total of 20k downloads, I'm less likely to jump in the fire. But if it's 200k or more, than it might be worth it.

By: We Heart Games » Blog Archive » 10 Marketing Resources for Indie iPhone Developers

Fri, 04 Sep 2009 19:14:57 +0000

[...] App Marketing 101: Pricing your iPhone App – Art and Science – Some help with the ever-present problem of App Store pricing. [...]

By: 9 Must Read Sources On Pricing Your App | Fuel Your Apps

9 Must Read Sources On Pricing Your App | Fuel Your Apps — Wed, 05 Aug 2009 06:30:28 +0000

[...] App Marketing 101: Pricing your iPhone App – Art and Science [...]

By: links for 2009-07-19 :: User First Web

links for 2009-07-19 :: User First Web — Sun, 19 Jul 2009 09:06:12 +0000

[...] App Marketing 101: Pricing your iPhone App – Art and Science | 148Apps.biz Thoughts on how to price an iPhone app (tags: iphone appstore pricing strategy) [...]

By: DOUG

DOUG — Wed, 15 Jul 2009 00:11:06 +0000

This is the dumbest article I've ever read on marketing iphone apps.
So you are saying that if I charge more for my app i will earn more, assuming the same number of downloads? Wow! That's so enlightening.
Don't you think I might sell fewer apps at the higher price? hmmm..
This “article” does show why even some free content is not worth the price.

By: John R. Haigh

John R. Haigh — Tue, 14 Jul 2009 16:31:56 +0000

Interesting article. Number of downloads can affect your visibility in the App Store (i.e.
“free” marketing). If developers are not going to spend money on advertising to support a higher price, keeping the price low and improving/updating frequently is probably the best strategy. It's good to know breakeven point and how much to sell it for to do so, but customers don't care about our breakeven point or whether or not we recoup our costs faster (or ever for that matter).